The meta tags are keywords or terms that help describe the webpage and that help search engines categorize it correctly. The tags are most often not visible for the site’s visitors directly from the site interface, they can be only found in the page source.
It is recommended that you use only keywords that describe your webpage correctly and that are relevant to its content, as this will determine how the search engines see your page.
For more information you can visit this page.
In order to add meta tags, go to Product Catalog - Product List and in the edit / add product page you can add a short description in the "Meta description" field. If you leave this field empty, the product description will be used as meta description.
Listed in: Marketing